Application of 4P’s Marketing to Advanced Practice Nursing (APN)

As it is the case in other business ventures, the 4 P’s (product, price, place and promotion) concept of marketing plays a significant role to APN. Marketing entails all the activities initiated by APN in promoting their practice, profession, and ideas.

Save Time On Research and Writing
Hire a Pro to Write You a 100% Plagiarism-Free Paper.
Get My Paper

Product

Any entity offered to the market, either as a good or a service, is regarded as a product. The same case applies to APN. In the health sector, the APNs and the service they offer are the products (Hamric, Hanson, Tracy, & O’Grady, 2013). The care offered by the APNs is an important feature that adds value to their intended consumers. Therefore, considering professionals as a product assists the APN to offer the best value to the customer as nurse-driven care.

Price

In many businesses, the prices assigned to the products help the consumers to make decisions, regarding the product. The cost of healthcare services has increased in the U.S. over he past decades, affecting many prospective patients. The APN utilizes this opportunity by offering high-level care at minimal prices (Rambur, 2015). The APNs achieves this initiative by providing tests, such as HIV tests, cholesterol tests, and blood pressure among other tests at minimum or no cost. Hence, this strategy increases the patients’ awareness of APNs services.

Save Time On Research and Writing
Hire a Pro to Write You a 100% Plagiarism-Free Paper.
Get My Paper

Place

Places, where the products are accessed, play a very significant role. Usually, patients used to visit a hospital set up to access APN services. Today, technology has improved the accessibility of the services between the patients and APNs (Montoya & Kimball, 2012). Hence, patients can access medical services from the APNs virtually. In this case, the health providers not limited by space or distance when attending to their clients.

Promotion

Promotion is a process used to communicate the product’s value to consumers. APNs promote their products by educating and creating awareness to the patients (Montoya & Kimball, 2012, p191). APNs may use specified campaigns to promote their services. All these promotional strategies are initiated to create awareness to the public as the APNs sell their products. The market mix concept has helped in marketing APNs to the clients, especially when the patients are aware of the services offered by the APNs.

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
4.9
Sitejabber
4.6
Trustpilot
4.8
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.
error: Content is protected !!
Open chat
1
Order through WhatsApp!
nursingesssayswritings.com
Hello!
You Can Now Place your Order through WhatsApp

Order your essay today and save 30% with the discount code ESSAYHELP2