Marketing as a Recruitment Strategy
Regardless of the information about possible downsizing at various companies across the economy, health care organizations still require qualified employees to achieve their objectives. Human resource teams in such organizations should seek innovative strategies to locate, assess, and hire the best talent in the health and medical professions. Although they can use various approaches, marketing can be used effectively as a recruitment strategy to create a long-term image.
Effective marketing communicates to potential employees about the strengths of a company. Marketers create awareness among members of the public about the organization and the services or products that it offers. It can also include other information, such as the benefits of working in the company, including the compensation of different groups of employees (Collins & Kanar, 2014). Potential employees can use the message to decide and apply for job opportunities in the organization.
Organizations facing recruitment/retention issues can use marketing to build a positive reputation in the community. They can apply recruitment marketing to create awareness, generate interest, and provide sufficient information for potential employees to use in decision-making (Han, 2014). However, the strategy depends on the type of information supplied, such as the organization’s brand and its products or services. The recruitment team should adopt a precise SWOT analysis, smart enterprise branding, proper audience targeting, and operational messaging tools. Such marketing strategies will help the organization to overcome recruitment/retention issues, hence attract and retain the right talent.
Marketing can be a useful tool in facilitating organizations to recruit and retain competent workers. The human resource management team should understand the company and send the right message to potential employees through appropriate marketing strategies. Besides, they will communicate and appeal to qualified employees.