Assignment: zappos case study in apa format 3-4 pages

Citations

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0 to 1 points

No attempt is made to cite sources

2 to 3 points

Some pieces are unreferenced or inaccurately referenced, and there are problems with completeness and format of citations

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4 points

All evidence is cited using proper APA format, but there are some minor problems with completeness

5 points

All evidence is properly cited in proper APA format

Mechanics (free of grammatical, spelling and/or typographical errors, verb tense remained consistent throughout the entire paper, thoughts well-articulated and clearly presented)

0 to 2 points

Writing is unfocused, rambling, or contains serious errors; lacks detail and relevant data and information; poorly organized

3 to 5 points

Writing lacks clarity or conciseness and contains numerous errors; gives insufficient detail and relevant data and information; lacks organization

6 to 8 points

Writing is accomplished in terms of clarity and conciseness and contains only a few errors; includes sufficient details and relevant data and information; well-organized

9 to 10 points

Writing demonstrates a sophisticated clarity, conciseness, and correctness; includes thorough details and relevant data and information; extremely well-organized

Each question was addressed completely and accurately, including proper citation and reference to web resources or textbook

0 to 15 points

Presents an incomplete analysis of the issues identified

16 to 30 points

Presents a superficial analysis of some of the issues identified; omits necessary supporting resources

31 to 45 points

Presents a thorough analysis of most issues identified; includes connection to supporting resources

46 to 50 points

Presents an insightful and thorough analysis of all issues identified; includes connection to supporting resources

Depth of analysis, critical thinking and originality of thought

0 to 10 points

Supports diagnosis and opinions with few reasons and little evidence; argument is one-sided and not objective

11 to 20 points

Supports diagnosis and opinions with limited reasons and evidence; presents a somewhat one-sided argument

21 to 30 points

Supports diagnosis and opinions with reasons and evidence; presents a fairly balanced view; interpretation is both reasonable and objective

31 to 35 points

Supports diagnosis and opinions with strong arguments and evidence; presents a balanced and critical view; interpretation is both reasonable and objective

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