2-3 case analysis | Management homework help

Case Analysis Project – Preparation

This activity is the introduction and preparation for the case analysis course project. The draft is due in Unit 6 and the final project is due in Unit 9.

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In this course, you will also be expected to complete an individual course project, in which you will demonstrate strategic critical thinking skills by analyzing a business scenario and recommending strategies to help that business move forward towards its goals. In preparation for this 6–8-page paper, complete the following:

  • Read the unit introduction, if you have not already.
  • Read the Case Analysis course project description.
  • Use your text to read “Guide to Strategic Management Case Analysis,” pages 442–450, and “Case 30: “Yahoo! Inc.: Marissa Mayer’s Challenge,” pages 30-1 to 30-12. Note: This case will be referred to as “Case 30” for the remainder of the course.

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