Master level assignment needs to be academical select any company in

 

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Master Level Assignment NEEDS TO BE ACADEMICAL

Select any company in the luxury services field, and analyse its services marketing strategy in terms of: 

  1. Promises made, how, to which segment (s), and why this/these segment(s).
     
  2. How do you think the promises are kept (you can refer to the concept of the
    Service Marketing Triangle for this).
     
  3. Summarize the seven P approach this company is using: product (offering);
    price; place; promotion; people; and processes.
     
  4. How would you rate this company’s service marketing strategy: bad, good, or
    fabulous, and why.
     

Please do not forget to provide a brief description of the company and the sector in which it operates. You may/should do some research on the company to assist you in coming up with responses to the four questions above. 

Length: minimum one half page, maximum one page, for each of the questions. It should be a word/PDF document, 12 font size. 

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