2.2: identify novel use of technology (individual project — part 4)
The section on Mobility and Competitive Advantage (p.257) discusses how the adoption of enabling technologies influences the value chain of mobile communications organizations “through efficiency or differentiation or both.” Page 260 maps mobile technologies to a value chain. Pages 261-265 details the roles of technologies mapped to value chain elements, grouped into primary and support activities. This section provides a useful example for step 3b in the Assignment procedure below.
The section on Mobility and Competitive Strategy (p.265) is quite useful for its connection of technology innovations to Porter’s five forces (step 5 in the Assignment procedure below).
The section on Mobility, Business Models and Strategy (p.270) is also quite useful in that, with a technology focus, it connects the work we did in Module 1 on business model identification with the work we’ll do in Module 3 on business model proposal. It provides a frame of reference for discussing strategic advantage in step 3c in the Assignment procedure below.