Culture challenges and international marketing
we examine the statement – Misreading culture in a foreign market is “kryptonite” to an international marketer.
Discuss using an example from your personal experience with a cultural misunderstanding.
Consider a business person from a high context culture negotiating with a business person from a low context culture. What could go wrong?
A detailed piece of your own writing, an idea which you explain and expand on. You are welcome to use examples, and links to make your point or properly answer