Culture challenges and international marketing

we examine the statement – Misreading culture in a foreign market is “kryptonite” to an international marketer.

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Discuss using an example from your personal experience with a cultural misunderstanding.

Consider a business person from a high context culture negotiating with a business person from a low context culture. What could go wrong?

A  detailed piece of your own writing, an idea which you explain and expand on. You are welcome to use examples, and links to make your point or  properly answer

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