Mktg320 u3ip | MKTG320 Advertising and Public Relations | Colorado Technical University

Deliverable Length:   3–5 pages (not including cover page and resource page)

Save Time On Research and Writing
Hire a Pro to Write You a 100% Plagiarism-Free Paper.
Get My Paper

Assignment Details

Brand positioning is an important process in the overall marketing strategy that influences advertising and public relations. By understanding how to position the brand based on customer preferences, targeted messages (such as advertising and other forms of communication) appeal to the segmented customer groups.

Once the brand is positioned in the marketplace, the next step is to target customers with specific marketing messages, personalized, and appealing to current loyal customers and new, prospective customers. This is why demographic and psychographic variables are important when segmenting customer groups and developing marketing and public relations messages.

How do you do this? It starts with customer and competitor research.

Save Time On Research and Writing
Hire a Pro to Write You a 100% Plagiarism-Free Paper.
Get My Paper

To prepare for this assignment, do the following:

Add the following 3 main ideas in your 3-5 page assignment:

  • Create a SWOT analysis of your favorite brand. Use the SWOT template to help you with your SWOT analysis. Include the name of the brand, a bit about its history (which you can find on its Web site), what it sells, and any other identifying information. Then, list 2–3 competitors of the brand. Were you surprised by its competitors? Explain. Use this SWOT template from Microsoft. Remember to watch the Starbucks SWOT analysis video. 
  • Find the following about the brand: 
    • 2 strengths 
    • 2 weaknesses 
    • 2 opportunities 
    • 2 threats
  • Find at least 1 public relations piece from the Web site or other sources such as a social media site, a blog, or a video. Briefly explain your perception of the brand.

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
4.9
Sitejabber
4.6
Trustpilot
4.8
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.
Open chat
1
Order through WhatsApp!
nursingesssayswritings.com
Hello!
You Can Now Place your Order through WhatsApp

Order your essay today and save 30% with the discount code ESSAYHELP2