Discussion business marketing week 9

 

A cause marketing campaign is a promotional effort between a for-profit brand and a not-for-profit charity to build positive awareness of the for-profit brand.  When the consumer buys the for-profit brand, a portion of the sale generally goes to the charity.  Thus, the consumer feels good in supporting the charity and this positive goodwill is then carried over to the brand.  This is one of the reasons why the strategic choice of the charity is so important. All three of these elements must be included for a cause marketing campaign so everyone wins!

Research and discuss a cause marketing campaign that impressed you.  In your discussion include:

  • the for-profit brand,
  • the charity (not for profit),
  • why this association works to support the for-profit brand, and
  • how the consumer is involved through a purchase.

Provide your research specific to this cause marketing campaign through a reference or source that is formatted using APA or SWS guidelines.  Simply copying and pasting a link does not follow these guidelines and is considered plagiarism by Strayer.

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
4.9
Sitejabber
4.6
Trustpilot
4.8
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.