Deliverable 2 – visual semiotics in media


Prepare a three-page paper that explores visual semiotics used in media to analyze one of the following visual images:

images uploaded seperately

Write a three-page paper that investigates one of the three symbols/logos to explore the visual semiotics used to create a perception attached to the image. Use at least 1-2 scholarly sources to back up your assertions.

In your paper you should specifically address:

  • Identify what type of demographic and/or psychographic the chosen visual is targeting? What visual elements used in the image appeal to this particular identified demographic/psychographic?
  • Explain what perception the image aims to convey? What visual factors were likely considered to achieve this intended perception?
  • Explore how this visual image might differ in another culture?
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