Assignment – international marketing plan

  

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International Marketing Plan

Overview

For this assignment, you will create a marketing plan for your shoes, including market segmentation, goals, marketing programs, pricing, channels, and sales.

Instructions

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Write a 4–6 pages paper in which you:

  • Identify      two forms of market segmentation for your shoes and support your choices.
    • Identify       two target markets for each segment and explain those choices.
      • Remember:        A market segment is the group or groups the firm wants to market        to, while the target markets are the specific markets such as        cities where the segments are located.
  • Give      examples of four actionable goals for your business as you embark on your      mission to market shoes in your chosen country (AUSTRALIA).
    • Describe       why each goal is important to the firm.
  • Select      the global product marketing program that you feel best suits your firm as      a strategic alternative in your chosen country.
    • Provide       a rationale for your choice.
  • Choose      the global pricing policy that will best suit your firm and selected      country.
    • Support       your decision for choosing such a policy.
  • Choose      the marketing channel alternative that will best suit your firm and      selected country.
    • Describe       the function of each channel member.
  • Describe      the sales promotions that will be used to entice consumers and trade      channel partners.
  • Determine      whether the firm will use salespeople or sales agents to promote and sell      your products in the chosen country.
  • Use at      least three sources to support your writing. Choose sources that are      credible, relevant, and appropriate. Cite each source listed on your      source page at least one time within your assignment. For help with      research, writing, and citation, access the library or      review library      guides.

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