2 | Marketing homework help

After reading chapter-2 from the attached text book write one or two pages what you thought was the most important concept/concepts, method/methods and or any other thing that you felt was worthy of your understanding.  After that answer the below question 

 

  1. Consider a medium-sized company that has decided to begin using project management in a wide variety of its operations.  As part of their operational shift, they are going to adopt a project management office somewhere within the organization.  Make an argument for the type of PMO it should adopt (weather station, control tower, or resource pool).  What are some of the key decision criteria that will help it determine which model makes most sense?
  2. Compare and contrast the organizational cultures at Amazon and Google.  Imagine if you were in charge of a project team at both companies.  How might your approach to managing a project, developing your team, and coordinating with different functional departments differ at the two firms?
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