Discussion #9 | Marketing homework help

please WATCH –>> YouTube video titled “An Introduction to Theodore Levitt’s Marketing Myopia” before responding to this question:


Theodore Levitt left a stamp on marketing strategy when he coined term “marketing myopia” in his article published by Harvard Business Review in 1960. More than half of a century later, the important message still resonates in today’s marketplace. Give at least one specific example of a company that fell into a myopic trap. Explain why and how this happened and elaborate on what marketing activities the company should have implemented and controlled.

-250 words !!

-2 external sources !!

-APA format !!

– Turnitin attachment 

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