Power point | Marketing homework help

The presentation will consist of your major findings, analysis, and recommendations in a concise presentation of up to 8 slides 

  • Brief introduction your project (Apple)
  • Situation analysis including macro-environmental scan, “PESTEL” and a SWOT analysis – Use two key PESTEL factors of the environmental scan that apply and present the most significant SWOT factor for each category. 
  • Competitive analysis of one to two direct competitor. Include differentiation, positioning and target market.
  • Product benefits and brand identity (Choose Iphone)
  • How the marketing mix (the 4 Ps or 7 Ps) will work together to reinforce the plan objectives where it is applicable.  
  • Integrated Marketing Communications plan (IMC) for your product/service. Media plan for this section should clearly state the communication message and how you will relate the message through your selection of four specific platforms modes of communication.
  • References page 
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