Graeter’s grows through good management
1. Based on this case and the two previous Graeter’s cases, what are the company’s most important strengths? Can you identify any weaknesses that might affect its ability to grow?
2. How would you describe the departmentalization and the organizational structure at Graeter’s? Do you think Graeter’s is centralized or decentralized, and what are the implications for its plans for growth?
3. The newest Graeter’s plant can produce far more ice cream than is needed today. The company also makes ice cream at its original plant and at the plant formerly owned by a franchisee. What are the implications for Graeter’s strategy and for its operational planning?