Genex fuels case study | Marketing homework help

 

Read the Project Management Technology at Genex Fuels Case Study on pages 333-335 in the textbook.

Answer the Discussion Questions at the end of the Case Study.

 1. What evidence is the CEO using to suggest that Genex is not using technology competitively? 

2. Did Devlin need to hire Sandy, a “high-priced technology consultant,” to tell him that technology at Genex was a mess? 

3. Devise a strategy to successfully implement enterprisewide systems (such as SAP) at Genex.

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