Perspectives 2015 the mistake you should not make in inbound marketing
The only mistake that we see over and over again, and that causes all Inbound Marketing plans to fail, is a lack of planning and strategy.
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In my experience as a promoter of Inbound Marketing in Mexico, these are some of the reasons why we see that an effort cannot be executed without a solid strategy.
IF YOU DON’T HAVE ANYTHING INTERESTING TO SAY, YOU WON’T MAKE A DIFFERENCE. MANY, MANY PEOPLE MAKE THIS MISTAKE.
Many think that their marketing is the reason why their business is not growing. In reality, it is the company itself that is the problem.
It doesn’t matter how much they invest or what marketing approach they select. If your business doesn’t stand out, or doesn’t satisfy customers, it’s not going to be successful.
If you can’t articulate – in 10 seconds – what makes your business remarkable compared to your competition, you have to go back to the strategy and planning stage at this point.
Don’t work on your website, don’t email anyone, don’t start creating content, and don’t blog. Save all that time and money. Make sure your business is noticeable or it is going to be invisible.
An inbound strategy needs a coherent message and a story woven into all the elements, because it is excellent at delivering messages and stories and in the way your buyers want that information.
However, if you don’t have a compelling story, your messages are too complicated, or are not about your prospects, there is no type of marketing that is going to help your business reach its revenue goals.
Creating compelling messages is a talent. So those messages need to be woven into your marketing program.
THIS TAKES TIME AND PLANNING
All marketing tactics need to be revised in order to reinforce your business messages and stories.
Like it or not, Inbound is much more complicated than traditional marketing.
The website, landing pages, educational content pages, confirmation emails, regular educational emails, blog articles, calls to action, educational offers for all phases of the sales funnel, analysis, reporting, keyword selection, page optimization. All of that is very complicated. It requires a unique skill set that almost no one in business possesses right now. That is why they look for inbound marketing services
The Inbound Marketing methodology is not easy. Getting results with Inbound Marketing is not for those who do not have patience. It only becomes easy once you have a marketing strategy and plan in place .
Perhaps the most important thing is to make sure the mechanism is in place to make quarterly planning and strategy adjustments.