Marketing research paper | MKTG400 | American Military University

Assignment Instructions

The research paper for your term project is due this week. Your term project research paper may address any topic covered in this course that is of interest to you as long as you include the following.  

  • Frame your topic as a business problem/challenge
  • Discuss how marketing research is used to identify and exploit business opportunities
  • Examine the role of ethics incorporating concepts from the field of marketing and psychology  
  • Discuss how combining marketing and psychology perspectives/methods would contribute to the resolution of the problem/challenge
  • Justify the importance of the problem/challenge in a social or global context
  • Include a limited quantitative discussion and analysis of the business problem/challenge (be sure to incorporate accurate calculations, estimates, risk analyses or quantitative evaluations of the problem/challenge) 
  • Appraise the sources of information utilized in the assignment. 

The paper is to be 5 – 7 pages of content and is to follow APA style. You should have at least 5 references from professional publications. Your research references should be primary works from professional publications.
 

Writing a research paper can be a daunting task. Below are several websites that will help you research, organize and write your research paper.
http://owl.english.purdue.edu/workshops/hypertext/ResearchW/
http://owl.english.purdue.edu/handouts/research/
http://www.aresearchguide.com/1steps.html
http://www.infoplease.com/homework/t1termpaper1.html

Remember that your paper must use APA style. Here are some APA sources you should review. Use APA style for all your paper submissions. You should find these websites helpful.
http://www.apastyle.org
http://owl.english.purdue.edu/handouts/research/r_apa.html

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