Bus 620 managerial marketing apple

Read this week’s required article: “What You Don’t Know About Apple”. Retrieved from the Ashford University Library.

In a three- to four-page paper (not including the title and reference pages): • Discuss if Apple will continue its path to be the frontrunner in revolutionizing the digital marketplace. • Discuss if Apple’s competition has increased their share of the marketplace at Apple’s expense. • Discuss if Apple will succeed without Steve Jobs

Carr, A. (2013, April). What you don’t know about Apple. Fast Company, (174), 35-38. Retrieved from the EBSCOhost database.

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