Developing the product/ service | Marketing homework help

Using the same organization selected in Week 1 for the course project, complete the following tasks:

  • Assess the types of stakeholders involved in the development process for the product/service of your chosen company.
  • Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts.
  • Analyze the role these key stakeholder groups can play in contributing to the success of a new product/service.
  • Justify at least two persuasive strategies that can be used to engage stakeholders in new product/service development projects.
  • Assess the key competitive advantages that utilizing the current trends in information technology (IT) will deliver to the area of new product/service development.

Submission Details:

  • Submit your answers in a 3 page Microsoft Word document, using APA style.
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